Welcome to the first edition of Tik Talk, NEXT’s weekly column covering the coolest music TikTok has to offer. The app, which started as a lighthearted lip-syncing platform, has spent the last year becoming nothing less than the birthplace of the music industry’s cutting edge. It’s no longer just a way to access pop culture: it is pop culture.
But if you don’t have six hours a day to spend scrolling through your own For You page on Tik Tok, don’t worry — I’ll do it for you!
Every week, I’ll be giving you a roundup of TikTok’s coolest underground creators, the tracks you’ll want to catch before they hit the Viral 50, and a curated guide to the internet’s inside jokes.
Tik Talk Weekly Top Five