Don’t Buck This Trend Y’all
We’ve rounded up some of the sickest cowboy clothes in the Wild West.
What do you get when you combine the classic Americana workwear of the cowboy era with the techno-goth trends of the internet age? You get an anachronistic fashion movement driven by TikTok teens (and inspired by their great-grandparents), playfully dubbed: Y’allternative.
Some country-couture acolytes are inspired by Dolly Parton, some by Lil Nas X’s country-hop banger Old Town Road, and some by a reclamation of the southern aesthetics typically co-opted by the right-wing—the Y’allternative movement is diverse, creative and often political.
So grab your neon LED cowboy hat (yes, they’re real and insanely popular), put on the Kacey Musgraves club mix, and get ready to giddy-up. We’ve rounded up some of the sickest cowboy clothes in the Wild West.
Free People Kingsley Leather Harness Bag
$250
The best thing about the Western resurgence is its inimitable functionality—the pockets on this Free People harness bag make it as useful as it is unique.
Neon Cowboys® Hat
$125
This high-tech headwear is an Instagram must-have: just ask Neon Cowboys’ long list of celebrity clients, like Bella Thorne, Selena Gomez, Missy Elliott and Kesha.
Ecote Metal-Tipped Boho Leather Belt
$20
Top off your Wranglers with this slithery snakeskin belt.
Levi’s Essential Western Denim Shirt
$78
This shirt from Levi’s is basic enough to be a lifelong staple, but has enough iconic Western notes to make it effortlessly cool.
Levi’s Original Sherpa Trucker Jacket
$168
This Levi’s classic is more than a trend; it’s a functional foundational that will last forever if you treat it right.
Jeffrey Campbell Amigos Boots
$353
For a much more extreme take on the classic cowboy boot, try this sky-high patent leather pair. It’s Dolly meets Dracula!
Wrangler Classic Retro® High Rise Trouser Jean
$100
As Lil Nas X famously sings on his genre-defining hit, no Y’allternative fit is complete without Wrangler on your booty.
Jeffrey Campbell Dagget Boots
$350
Y’allternative is all about mixing classic Americana styles with quirky, 21st-century twists, and nothing epitomizes the trend more than these shiny, lime-green cowboy boots from Jeffrey Campbell.
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